Privacy Policy
Privacy and Data Protection
Data Protection Statement of SEI DESIGN HEIMTEXTILIEN
Thank you for your interest in our company. We take data protection seriously.
You can use our website in principle without providing any personal data. However, if an individual wants to use our company's services through our website, it may be necessary to process personal data. If the processing of personal data is required and there is no legal basis for such processing, we will always obtain the consent of the data subject.
The processing of personal data (e.g., name, address, email address, or telephone number of a data subject) always takes place in accordance with the General Data Protection Regulation (GDPR) and in compliance with the specific data protection regulations applicable to us.
With this data protection statement, we want to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. This statement also informs data subjects of their rights.
As the data controller, we have implemented numerous technical and organizational measures to ensure the most comprehensive protection of personal data processed through our website. However, data transmissions over the internet can have security vulnerabilities. Therefore, it is not possible to guarantee 100% protection. Therefore, data subjects can also transmit personal data to us through alternative means, such as by phone.
1. Definitions
This data protection statement is based on the definitions used by the European legislator when adopting the GDPR (Article 4 GDPR). This data protection statement should be both easy to read and understand for every person. To ensure this, we would like to explain the terms we use. In this data protection statement, we use, among others, the following terms:
- "personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
- "data subject" means any identified or identifiable natural person whose personal data is processed by the data controller.
- "processing" means any operation or set of operations that are performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction.
- "restriction of processing" means the marking of stored personal data with the aim of limiting their processing in the future.
- "profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
- "data controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the data controller or the specific criteria for its nomination may be provided for by Union or Member State law.
- "recipient" means a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
- "third party" means a natural or legal person, public authority, agency, or body other than the data subject, data controller, processor, and persons who, under the direct authority of the data controller or processor, are authorized to process personal data.
- "consent" of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and Contact Information of the Data Controller
This data protection statement applies to data processing by:
Data Controller: SEI DESIGN Heimtextilien, represented by Irina Richter, Email: kontakt@sei-design.de, Phone: +49 (0)3301 – 8392611, Fax: +49 (0)3301 – 8392626
3. Collection and Storage of Personal Data, as well as Type and Purpose of Their Use
a) When Visiting the Website
You can use our website without disclosing your identity. When you access our website, information is automatically sent to our website's server by the browser used on your end device. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until automatic deletion:
- The IP address of the requesting computer,
- Date and time of access,
- Name and URL of the retrieved file,
- Website from which access was made (referrer URL),
- The browser used and, if applicable, the operating system of your computer as well as the name of your internet access provider.
We process the mentioned data for the following purposes:
- Ensuring a smooth connection setup to the website,
- Ensuring comfortable use of our website,
- Evaluation of system security and stability, and
- Other administrative purposes.
The legal basis for data processing is Art. 6(1) sentence 1 lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above. In no case do we use the collected data for drawing conclusions about your person.
Furthermore, we use cookies and analysis services when you visit our website. You can find more detailed explanations under sections 5 and 7 of this data protection statement.
b) When Using Our Contact Form
For any questions of any kind, we offer you the opportunity to contact us through a form provided on our website. Providing a valid email address is required, so we know who the inquiry is from and can respond to it. Further information can be provided voluntarily. It is up to you to decide whether to enter this data when using the contact form.
Data processing for the purpose of contacting us is carried out in accordance with Art. 6(1) sentence 1 lit. a GDPR based on your voluntarily given consent.
The personal data collected by us for the use of the contact form will be automatically deleted after the inquiry you have made has been dealt with.
c) When Ordering via Our Website
You can place orders on our website either as a guest without registering, or by registering as a customer for future orders. Registration has the advantage that you can log into our shop directly for future orders with your email address and password without having to enter your contact details again.
Your personal data is entered into an input mask and transmitted to us and stored. When you place an order through our website, we collect the following data initially, both for guest orders and for registrations in the shop:
- Salutation, first name, last name,
- A valid email address,
- Address,
- Telephone number (landline and/or mobile)
The collection of this data is carried out:
- To identify you as
The collection of this data is carried out for the following purposes:
- To identify you as our customer;
- To process, fulfill, and handle your order;
- For correspondence with you;
- For invoicing;
- To handle any existing liability claims and assert any claims against you;
- To ensure the technical administration of our website;
- To manage our customer data.
During the order process, your consent is obtained for the processing of this data.
Data processing takes place in response to your order and/or registration and is required for the proper processing of your order and for the mutual fulfillment of obligations under the purchase contract, as per Article 6(1) sentence 1 lit. b GDPR for the purposes mentioned.
The personal data collected by us for the processing of your order will be stored until the end of the legal retention period and then deleted, unless we are obliged to store them for a longer period under Article 6(1) sentence 1 lit. c GDPR due to tax and commercial retention and documentation obligations (from the German Commercial Code, Tax Code, or Fiscal Code) or you have consented to further storage under Article 6(1) sentence 1 lit. a GDPR.
4. Data Sharing
We only share your personal data with third parties to the extent required for the execution of the contract, such as with the logistics company responsible for delivery and the credit institution responsible for payment matters. In cases of data sharing with third parties, the scope of the transmitted data is limited to the necessary minimum.
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or "purchase on account" via PayPal, we transfer your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment process. For the payment methods of credit card via PayPal, direct debit via PayPal, or "purchase on account" via PayPal, PayPal reserves the right to carry out a credit check. PayPal uses the result of the credit check regarding the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematically-statistical procedure. Among other things, address data is included in the calculation of the score values. You can find further data protection information in PayPal's privacy policy: PayPal Privacy Policy
We do not transfer your personal data to third parties for purposes other than those listed above.
We will only share your personal data with third parties if:
- You have given your express consent in accordance with Article 6(1) sentence 1 lit. a GDPR,
- The transfer is necessary in accordance with Article 6(1) sentence 1 lit. f GDPR for the assertion, exercise, or defense of legal claims, and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
- In the event that there is a legal obligation to disclose data in accordance with Article 6(1) sentence 1 lit. c GDPR, and
- This is legally permissible and is required in accordance with Article 6(1) sentence 1 lit. b GDPR for the processing of contractual relationships with you.
A consent for the sharing of your data with third parties is obtained during the order process.
5. Use of Cookies
We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your device, do not contain viruses, Trojans, or other malware.
Information is stored in the cookie that results in each case in connection with the specifically used device. However, this does not mean that we immediately gain knowledge of your identity.
The use of cookies serves, on the one hand, to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it is automatically recognized that you have already been with us and what entries and settings you have made so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 7). These cookies enable us to automatically recognize that you have already been to our site when you visit it again. These cookies are automatically deleted after a defined time.
The data processed by cookies are necessary for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Article 6(1) sentence 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser to not store cookies on your computer, or to always display a notification before a new cookie is created. However, the complete deactivation of cookies may result in you not being able to use all the functions of our website.
6. Links to Third-Party Websites
The links published on our website are researched and compiled by us with the utmost care. However, we have no influence on the current and future design and content of the linked pages. We are not responsible for the content of the linked pages and do not expressly adopt the content of these pages. The provider of the website to which reference is made is solely liable for illegal, incorrect, or incomplete content and for damages resulting from the use or non-use of the information. Liability for anyone who merely refers to the publication by means of a link is excluded. We are only responsible for external references if we have positive knowledge of them, including any illegal or criminal content, and if it is technically possible and reasonable for us to prevent their use.
7. Analysis and Tracking Tools
The tracking measures listed below and used by us are carried out on the basis of Article 6(1) sentence 1 lit. f GDPR. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. We also use tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our services for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
a) Google Analytics
For the purpose of needs-based design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymous usage profiles are created and cookies (see section 5) are used. The information generated by the cookie about your use of this website, such as
- Browser type/version,
- Operating system used,
- Referrer URL (the previously visited page),
- Hostname of the accessing computer (IP address),
- Time of the server request,
is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activities, and to provide further services related to website use and internet use for market research and the needs-based design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. IP addresses are anonymized so that an assignment is not possible (IP masking).
You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of our website to their full extent.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
In addition to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the link above. An opt-out cookie is set, which prevents the future collection of your data when visiting our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
For more information on data protection in connection with Google Analytics, please follow this link to the Google Analytics Help: Google Analytics Help
b) Google Adwords Conversion Tracking
To statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you, we also use Google Conversion Tracking. Google Adwords sets a cookie (see section 5) on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies cannot be tracked through the websites of Adwords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Adwords customers who have decided to use conversion tracking. Adwords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not want to participate in the tracking process, you can also reject the setting of a cookie required for this – for example, via browser settings that generally deactivate the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the "www.googleadservices.com" domain. Google's privacy policy on conversion tracking can be found at the following link: Google Conversion Tracking
Please note that the German text refers to the "DSGVO" (Datenschutz-Grundverordnung), which is the GDPR in German, and "Art.," which stands for for "Article."
8. Social Media Plugins
We use social plugins from social networks (e.g., Facebook, Twitter, Google+) on our website based on Article 6(1) sentence 1 lit. f GDPR to make our company better known. The underlying advertising purpose is to be considered a legitimate interest in the sense of the GDPR. The responsibility for the data protection-compliant operation is to be ensured by their respective providers. We integrate these plugins using a two-click method to provide the best possible protection for visitors to our website.
a) Facebook
We use social media plugins from Facebook on our website to make their use more personal. We use the "LIKE" or "SHARE" button for this purpose. This is an offer from Facebook.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the website.
Through the integration of the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can assign the visit to our website directly to your Facebook account. When you interact with the plugins, such as pressing the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook for others to see.
Facebook may use this information for the purpose of advertising, market research, and the needs-based design of Facebook pages. To this end, Facebook creates usage, interest, and relationship profiles, e.g., to evaluate your use of our website in terms of the ads displayed to you on Facebook, to inform other Facebook users about your activities on our website, and to provide other services associated with the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook's privacy policy, in particular its data policy, which you can view under the following link: Facebook Data Policy.
b) Twitter
Plugins from the Twitter Inc. (Twitter) short message network are integrated into our website. You can recognize Twitter plugins (tweet buttons) by the Twitter logo on our site. An overview of tweet buttons can be found at this link on Twitter: Twitter Tweet Buttons.
When you visit a page of our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter thereby receives the information that you have visited our site with your IP address. If you click on the Twitter "tweet button" while logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate the visit to our pages with your user account. Please note that as the provider of the pages, we have no knowledge of the content of the data transmitted or of its use by Twitter.
If you do not want Twitter to associate your visit to our pages, please log out of your Twitter account.
Further information on this can be found in Twitter's privacy policy, which you can view here: Twitter Privacy Policy.
c) Google "+1" Button
Our website uses the "+1" button from the Google social network operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA. The button is marked with a "+1."
The "+1" button is a shorthand for "this is pretty cool" or "check this out." The button is not used to track your web visits.
If a page on our website contains the "+1" button, your web browser will load and display this button from the Google server. The page you visited on our website is automatically shared with the Google server. When you view a page with a +1 button, Google does not permanently log your browser history, only for up to two weeks for system maintenance and troubleshooting.
Google retains this data about your visit for that period for system maintenance and troubleshooting purposes. This data is not structured by individual profiles, user names, or URLs. It is also not accessible to website publishers or advertisers. Google uses this information for internal system maintenance and error correction. Your visit to a page with a +1 button is not further evaluated by Google.
Giving a +1 is a public action, meaning that anyone who performs a Google search or accesses web content to which you have given +1 can potentially see that you have given +1 to that content. Therefore, only give +1 if you are sure that you want to share that recommendation with the world.
Clicking on this +1 button serves as a recommendation for other users in Google search results. You can publicly indicate that you like our website, approve of our website, or recommend our website. If you have registered with Google+ and are logged in, the +1 button will turn blue when you click it. It is also added to the +1 tab in your Google profile. You can manage your +1s on this tab and decide whether to make the +1 tab public.
To save your +1 recommendation and make it publicly accessible, Google collects information about the URL you recommend, your IP address, and other browser-related information via your profile. If you withdraw your +1, this information will be deleted. All +1 recommendations from you are listed on the +1 tab in your profile.
You can find more information and the applicable Google privacy policy at Google Privacy Policy. Additional information about the Google +1 button can be found at Google's +1 Button Policy.
Betroffenenrechte Sie haben das Recht: gemäß Art. 15 DSGVO Auskunft über Ihre von uns verarbeiteten personenbezogenen Daten zu verlangen. Insbesondere können Sie Auskunft über die Verarbeitungszwecke, die Kategorie der personenbezogenen Daten, die Kategorien von Empfängern, gegenüber denen Ihre Daten offengelegt wurden oder werden, die geplante Speicherdauer, das Bestehen eines Rechts auf Berichtigung, Löschung, Einschränkung der Verarbeitung oder Widerspruch, das Bestehen eines Beschwerderechts, die Herkunft Ihrer Daten, sofern diese nicht bei mir erhoben wurden, sowie über das Bestehen einer automatisierten Entscheidungsfindung einschließlich Profiling und ggf. aussagekräftigen Informationen zu deren Einzelheiten verlangen; gemäß Art. 16 DSGVO unverzüglich die Berichtigung unrichtiger oder Vervollständigung Ihrer bei uns gespeicherten personenbezogenen Daten zu verlangen; gemäß Art. 17 DSGVO die Löschung Ihrer bei uns gespeicherten personenbezogenen Daten zu verlangen, soweit nicht die Verarbeitung zur Ausübung des Rechts auf freie Meinungsäußerung und Information, zur Erfüllung einer rechtlichen Verpflichtung, aus Gründen des öffentlichen Interesses oder zur Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen erforderlich ist; gemäß Art. 18 DSGVO die Einschränkung der Verarbeitung Ihrer personenbezogenen Daten zu verlangen, soweit die Richtigkeit der Daten von Ihnen bestritten wird, die Verarbeitung unrechtmäßig ist, Sie aber deren Löschung ablehnen und wir die Daten nicht mehr benötigen, Sie jedoch diese zur Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen benötigen oder Sie gemäß Art. 21 DSGVO Widerspruch gegen die Verarbeitung eingelegt haben; gemäß Art. 20 DSGVO Ihre personenbezogenen Daten, die Sie uns bereitgestellt haben, in einem strukturierten, gängigen und maschinenlesebaren Format zu erhalten oder die Übermittlung an einen anderen Verantwortlichen zu verlangen; gemäß Art. 7 Abs. 3 DSGVO Ihre einmal erteilte Einwilligung jederzeit gegenüber uns zu widerrufen. Dies hat zur Folge, dass wir die Datenverarbeitung, die auf dieser Einwilligung beruhte, für die Zukunft nicht mehr fortführen dürfen und gemäß Art. 77 DSGVO sich bei einer Aufsichtsbehörde zu beschweren. In der Regel können Sie sich hierfür an die Aufsichtsbehörde Ihres üblichen Aufenthaltsortes oder Arbeitsplatzes oder unseres Firmensitzes wenden
9. Rights of the Data Subject
You have the following rights under Article 15 of the General Data Protection Regulation (GDPR):
Right to Information: You have the right to request information about your personal data that we process. This includes details about the processing purposes, the categories of personal data, recipients to whom the data has been disclosed or will be disclosed, the planned retention period, the existence of a right to correction, deletion, or restriction of processing, the right to object, the right to lodge a complaint, and any available information about the data source if it was not collected from you.
Right to Rectification: You have the right to have inaccurate or incomplete personal data stored by us corrected or completed.
Right to Deletion (Right to be Forgotten): You have the right to request the deletion of your personal data stored by us. This right is not absolute and only applies under certain circumstances, such as when the data is no longer needed for its original purpose, when you withdraw your consent, or when the data is processed unlawfully.
Right to Restriction of Processing: You have the right to request the restriction of the processing of your personal data. This means that your data will be marked and may only be processed for specific purposes.
Right to Data Portability: You have the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format and have the right to transmit those data to another controller.
Right to Withdraw Consent: If you have given us consent to process your personal data for specific purposes, you have the right to withdraw that consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, especially in the Member State of your habitual residence, place of work, or place of the alleged infringement.
To exercise these rights or if you have any questions or concerns regarding the processing of your personal data, you can contact us at kontakt@sei-design.de.
Please note that the right to data portability (Art. 20 DSGVO) does not apply to the data processing described in the text, as it only concerns data that you have provided to the controller yourself.
Please also be aware that some of these rights may be subject to exceptions and limitations under applicable data protection laws.